Information technology spending is not just a function of gross revenue or total employment, but rather a combination of factors including vertical market and organization culture. A $250 million financial services company, for example, will spend far more on IT than a $500 million manufacturing company. ACR understands these important IT market facts, and uses IT specific demographic characteristics to be sure you have solid market coverage and don't miss those important prospects.

Applied Computer Research (ACR) has published the Directory of Top Computer Executives for 30 years. All data is collected by the ACR research staff, and not supplemented from outside sources you may already be using. Unlike other data sources, ACR offers lower minimum order quantities, unlimited use databases, email addresses, and delivers data directly to clients. Whether you need IT sales leads, a simple mailing list, telemarketing list, email list, or a complicated combination, ACR is the source for information technology executives.

Information technology marketing executives should know these simple truths about IT sales leads, information technology telemarketing, email, or direct mail lists:

1. General business databases do not track IT installations, they track business locations. The IT department, for larger organizations in particular, is often in a location other than corporate headquarters, and companies with multiple data centers often have many more business locations.

2. A market coverage strategy should include targeting the right organizations, but also the right contacts as well. General business databases have sparse coverage of information technology executives.

3. Organization size is typically a poor way to target markets for IT products. In most cases IT vendors need to target their market based on the size of the IT organization or the size of the IT user community. Knowing the types of systems or operating systems is also often useful. General business data sources can not segment data in this way.

Applied Computer Research can build you a sample Directory of Top Computer Executives IT sales lead telemarketing list to test the effectiveness of our target market capabilities, and show you the exact accuracy of our data. Click here to request a sample or call us at 800-234-2227.