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Answers to Common Questions
How accurate is the Directory? How up to date is it?
It is ACR's goal to update every entry at least once per year. Updates are generally accomplished through a telephone interview, as well as occasional mail verifications. Our update activities reveal that:
- About 85% of all records have some type of change to their data
- About 20% of all top computer executives leave their jobs
- About 15% of second-level managers leave their jobs
- About 7½% of phone numbers change (not including area code changes)
- About 6½% of company addresses change
All electronic lists and databases are based on the most current data available. The book version is published twice per year so we can distribute as many changes as soon as possible. As an indicator of accuracy, the return rate of bad addresses for direct mail campaigns is generally less than one percent. That's not to say that deliverability is better than 99%, because people and addresses change every day. Data accuracy, however, is something we take very seriously.
Where and how does ACR find new sites/data?
There are a wide variety of places to locate massive lists of company information across the U.S. and Canada. From these sources ACR concentrates on organizations that have the highest potential to be supporting large IT functions. Through selectively concentrating on organizations with gross revenues of $50 million or more or 250+ employees, as well as organizations within certain industry segments, new quality leads are located each month. Each update cycle typically produces about 700 to 1,200 new installations that are added to the database.
What data is available for each entry?
- company name
- address
- city, state, and zip/postal code
- Web URL
- switchboard phone
- main server system(s)
- indication whether a site is using UNIX or a Windows Server OS
- number of IT employees
- number of desktop systems deployed throughout the organization
- number of employees at this organization
- Fortune 1000, Forbes 500, InformationWeek 500, or Canada Post 500 listed
One-year unlimited Use and lifetime use databases include all available data. The book version includes all data except the fax number and magazine list codes. One-time use lists only include the data required for that particular campaign.
What types of companies and organizations are listed?
ACR concentrates on organizations that have the highest potential to be supporting large IT functions. For an organization to be listed it must have a full-time VP, Director, or Manager of IT; have a multi-user host computer; or have more than 75 deployed PCs in the U.S. or 25 in Canada.
What kind of people are listed?
The Directory lists the top-ranking individual over the IT function, such as the CIO or VP, Director, or Manager of information technology. In addition, second-level managers (which directly report to the top executive) include the manager of software development, manager of operations, manager of networking/data communications, manager of microcomputers, and the manager of technical support.
Who buys the Directory?
The Directory is mainly purchased by hardware, software, supply, and service providers as well as promoters of seminars, conferences, and other training products. Directory buyers also include those people who are listed within, who then use it to contact others in their area who are running the same kind of systems.
How did it begin?
The Directory of Top Computer Executives database was created in 1972 with the goal of covering the largest IT departments across the U.S. and Canada. For an organization to be listed, it must have a full-time CIO or VP, Director, or Manager of IT; have a multi-user host computer; or have more than 75 deployed PCs in the U.S. or 25 in Canada. The primary focus is companies with more than 250 employees.
I have another question.
To email ACR an additional question click here. Be sure to type your name, e-mail address, phone number, and any other instructions in the body of your message.
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Applied Computer
Research, Inc.
P.O. Box 41730
Phoenix, AZ 85080
602-216-9100
800-234-2227
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