Directory of Top Computer Executives
Reports and Reference Lists
Below are reports and reference lists helpful to IT industry marketers, and some for marketers in general. New items will be added to this page periodically.
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Detailed Market Segmentation Tutorial Report
Explores a variety of market segmentation issues as they specifically apply to the IT marketplace. Includes various
market statistics and formulas for converting conventional
size characteristics to IT specific size characteristics.
Download Understanding IT Market Characteristics: Market Identification and
Segmentation Techniques for Today's Informed Marketing and Sales Professional
Defining the Data Center Market and Data Center Market Size
Covers a demographic approach
for locating organizations with a need for data center related products and services.
Download Data Center Market Report
Identifying IT Markets and Market Size by Number of Servers
Reports on a technique for
estimating the number of servers to help identify markets and shows how many organizations fit those size characteristics.
Download Server Market Report
Marketing Live Local Seminars for the IT Market
A live seminar
isn't just about getting attendees, it is a marketing campaign to all the prospects from the beginning, whether they attend or not. This article
describes the various characteristics of a marketing strategy to promote seminars.
Download Seminar Marketing Report
Storage Marketing Report
This report shows how to compute the IT budget size required to afford
a storage solution at a particular price point, as well as how to use
IT size characteristics to target storage markets. The methods can
easily be used for other IT related products or services as well.
Download Storage Marketing: Identifying More Productive Target Markets.
Indentifying Information Technology Markets:
A Reference to Demographic Characteristics
forInformation Technology Market Planners
Includes important market details about the IT market based on five key demographic characteristics. This information can help more accurately
identify and target markets, better understand market segments, and assist with your market coverage strategy.
Download Demographic Statistics Report Now
Market Opportunities for Colocation and Server Hosting Providers
This report shows an approach to estimating market size, in terms of the number of companies or potential clients, based on an estimated number of servers.
Download Colocation/Server Hosting Market Report Now
Inside IT Departments Report
Survey report that presents a comparison of organization size to various IT infrastructure and operations characteristics. Fifteen different
characteristics are reported by four size measures.
Download Inside IT Departments: Comparing Organization
Size to IT Usage and Infrastructure Characteristics
IT Opportunities in the Banking Market
Many clients are surprised to find that although the IT banking market
overall is rather large, there are surprisingly few large banks.
This report reveals the number of banking opportunities by bank size.
Download IT Opportunities in the Banking Market
One Secret About IT Market Coverage Could Increase Your Number of IT
Sales Leads by 25%
Describes the importance of understanding database "rate of data fill" and how to apply the concept to IT market segmentation activities.
Download Increase IT Sales Leads Article
The Fortune 1000: Targeting IT Organizations of Statistically Equivalent Size
This report shows the market size of organizations that have a similar IT budget
as that of the Fortune 1000.
Download Fortune 1000 Equivalent Segmentation Information
Zip Code Reference List for U.S. and Canada
Zip codes by state/province and metro areas.
Download Zip Code Reference List
Detailed Industry Classification List for ACR
ACR's custom designed industry classification list for the IT industry.
Download ACR Industry Classification List
Detailed SIC Code Reference List
A complete list of SIC codes to the 4-digit level.
Download Detailed SIC Code List
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