Directory of
Top Computer Executives
Reports and Reference Lists
Below are reports and reference lists helpful to IT industry marketers, and some for marketers in general. New items will be added to this page periodically.
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Defining the Data Center Market and
Data Center Market Size
Covers a demographic approach for locating organizations with
a need for data center related products and services.
Download Data Center Market Report
Detailed Tutorial Report
Explores a variety of market segmentation issues as they
specifically apply to the IT marketplace. Includes various
market statistics and formulas for converting conventional
size characteristics to IT specific size characteristics.
Download IT Market Characteristics: Essential Details for
Today's Informed Marketing and Sales Executive
Inside IT Departments Report
Survey report that presents a comparison of organization
size to various IT infrastructure and operations characteristics.
Fifteen different characteristics are reported by four size measures.
Download Inside IT Departments: Comparing Organization Size
to IT Usage and Infrastructure Characteristics
IT Opportunities in the Banking Market
Many clients are surprised to find that although the IT banking market
overall is rather large, there are surprisingly few large banks. This
report reveals the number of banking opportunities by bank size.
Download IT Opportunities in the Banking Market
One Secret About IT Market Coverage Could
Increase Your Number of IT Sales Leads by 25%
Describes the importance of understanding database "rate of data fill" and how to apply the concept to IT market segmentation activities.
Download Increase IT Sales Leads Article
Select Demographic Market Statistics
Update in Progress
A short report with charts and statistical information to help
marketing campaign planners design appropriate and targeted
demographic profiles for complete and successful market coverage.
Download Demographic Statistics Now
The Fortune 1000: Targeting IT Organizations of
Statistically Equivalent Size
This report shows the market size of organizations that have
a similar IT budget as that of the Fortune 1000.
Download Fortune 1000 Equivalent Segmentation Information
Storage Marketing Report
Update in Progress
Using industry averages and a bit of accounting practices knowledge,
this report shows how to compute the IT budget size required to afford
a storage solution at a particular price point. The method can
easily be used for any other IT related product or service as well.
Download Storage Marketing: Using Price Point to Estimate
IT Specific Target Market Demographics
Zip Code Lists
Listings of U.S. Zip Codes for geographic campaign planning available by state or city/metropolitan area
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