Directory of
Top Computer Executives
Reports and Reference Lists
Below are reports and reference lists helpful to IT industry marketers, and some for marketers in general. New items will be added to this page periodically.
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Detailed Tutorial Report
Explores a variety of market segmentation issues as they
specifically apply to the IT marketplace. Includes various
market statistics and formulas for converting conventional
size characteristics to IT specific size characteristics.
Download IT Market Characteristics: Essential Details for
Today's Informed Marketing and Sales Executive
Fishing for Elusive Data Centers in a Market the Size of a Sea covers a demograhic approach for locating organizations with
a need for data center related products and services.
Download Data Center Market Segmentation Report
Select Demographic Market Statistics
A short report with charts and statistical information to help
marketing campaign planners design appropriate and targeted
demographic profiles for complete and successful market coverage.
Download Demographic Statistics Now
The Fortune 1000: Targeting IT Organizations of
Statistically Equivalent Size
This report shows the market size of organizations that have
a similar IT budget as that of the Fortune 1000.
Download Fortune 1000 Equivalent Segmentation Information
Storage Marketing Report
Using industry averages and a bit of accounting practices knowledge,
this report shows how to compute the IT budget size required to afford
a storage solution at a particular price point. The method can
easily be used for any other IT related product or service as well.
Download Storage Marketing: Using Price Point to Estimate
IT Specific Target Market Demographics
Press Contact List - Over 110 Magazine Editors
Honestly, this file was last updated April 2004. We'll work on that!
Need coverage for your IT product or service?
Looking for a place to publish an article?
Download Delimited Press Contact List Now
Zip Code Lists
Listings of U.S. Zip Codes for geographic campaign planning available by state or city/metropolitan area
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